老师：Hello everyone, I'm Liu Bo Wen from No. 80 High School. Welcome to today's lesson. We're going to learn Unit 6, the media reading Lesson, Period 2, The Advertising Game. Before we start our lesson today, let's have a review of the previous lesson and try to answer the following two questions. First, what types of advertisements have we Learned in the previous lesson? Second, what are their features, purposes and problems? Okay, let's have a look at the first question. What types of advertisements have we Learned in the previous lesson? Yes, we have Learned 5 types of advertisements in our last lesson. They are classic advertisements, modern advertisements, improved modern advertisements, further improved, mode advertisements, and the public advertisements. That's very good. You've got good memories.
老师：Now let's come to see whether you have remembered the classic advertisements. Features, purposes and problems. Okay, classic advertisements used to give information about finding certain products. They want to tell customers what the company sells, where they are located, and the name of the product. But these kind of advertisements are not suitable when the products and services are in direct competition with each other, and they are not quite attractive.
老师：Then what about the modern advertisements? What are their features, purposes and problems? Yes, from the passive, we know modern advertisements often consist of pictures or words from X. This with modern design techniques, they're aiming to show people how good the product is, and they're visually attractive. Even this is often not enough to be noticed in a modern city. Let's see what features, purposes and problems the improved modern advertisements have. All right.
老师：From the passage, we can conclude that improved mode advertisements combine the highest standards of design with creative ways, and they also use concepts including freedom, happiness, wealth and success. In order to stand out in a world of competitive advertising, they need to make people believe that they must have the product. And what about the further improved advertisements? Do they have any features and purposes? Of course they do. From the passage, we know further improved advertisements use humor as well as new and unusual ideas to surprise people and create something that have never been seen before to make people forget that someone is trying to sell them something.
老师：The last one, public advertisements. What are their features and purposes? From the passage, we know public advertisements are different from the commercial ones. They help to increase public knowledge and make our society a better place for everyone. They're trying to encourage citizens to participate in improving their neighborhood, protect
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